Islamophobia Awareness Month (IAM) was co-founded by MEND with other British organisations in 2012 to deconstruct and challenge the stereotypes about Islam and Muslims. The month-long campaign aims to work with  Police and Crime Commissioners (PCC), Local Council, in particular the lead on Hate crime or Community safety, Journalists and local Media, Councillors and local MPs, Mosques, Universities, Schools, Community organisations and others to raise awareness of the scourge of Islamophobia and encourage better reporting of incidents to the police.